Capturing an authentic, purpose-driven mission statement can have surprising benefits for your entire law practice or law firm. While most people think of a mission as something you do for marketing, studies have shown that purpose-oriented organizations outperform the competition when it comes to engaging customers and employees alike.
Read on to learn how to craft purpose-driven mission statement that is succinct, authentic, and motivational. Or, if you prefer interactive learning, be sure to register for my upcoming webinar on the topic.
One of my earliest memories from law school was my 1L Property Law professor (now the school’s Dean) asking the 80-some members of my class, “Who here is in law school because they want to make a lot of money?”
Clio’s 2019 Legal Trends Report introduced their Law Firm Maturity Model, an interesting framework for evaluating a current state of your firm and how it might improve. Maturity models in general can be an effective tool for reinforcing strengths, illuminating shortcomings, and suggesting opportunities for improvement. But I wonder whether that the Clio model focuses too heavily on revenue growth instead of the business fundamentals and strategies that are needed to drive that growth.
Clio’s isn’t the first attempt at such a framework for small firms (see, e.g. the Lawyerist Small Firm Scorecard & associated pathways), and I think it will be interesting to see how Clio builds out tools and training to help firms advance along possible paths to maturity (in Clio’s parlance, becoming a “thriving” firm.)
My concern with the Law Firm Maturity Model—one that applies to other elements of the Legal Trends Report...